The HypefestAranya Music Festival, held on September 23-24, 2023, at Qinhuangdao's Aranya Golden Coast, witnessed the unveiling of "GAP-LLERY," a vibrant expression of GAP's innovative approach to youth culture and fashion. GAP, an iconic American fashion brand known for its timeless hoodies and chinos, showcased a fusion of fashion, art, and music, resonating with the diverse tastes of the new generation.
At the heart of this event was the exclusive Gapzine, a creative collaboration between Hypebeast and GAP. Gapzine offered an in-depth exploration of GAP's new fashion statements, blending contemporary urban functionality with a minimalist aesthetic. It narrated stories of individuality and style, inviting visitors to immerse themselves in GAP's evolving fashion narrative.
The "GAP-LLERY" provided an interactive experience for attendees, blending physical installations with digital experiences. This included a showcase of GAP's three new style directions: vintage casual, urban functionality, and minimalist texture. Each style reflected GAP's commitment to reinventing classics with a modern twist, catering to the varied tastes of fashion enthusiasts.
GAP's collaboration with domestic fashion powerhouse DOE was a highlight, introducing the GAP x DOE collection that exemplified the synergy between modern trends and traditional aesthetics. This collaboration, under the theme "GAP IS FORMLESS," highlighted GAP's versatility and adaptability, offering fresh perspectives on personal style and expression.
In addition to fashion, the event offered a rich tapestry of cultural experiences. The Solitude Library at Aranya, a symbol of contemplative living, provided the perfect backdrop for "GAP-LLERY," echoing GAP's ethos of personal expression and independent thinking. The library's serene environment complemented the dynamic fashion exhibits, creating a unique juxtaposition of tranquility and creative energy.
This convergence of fashion, art, and culture at "GAP-LLERY" during HypefestAranya Music Festival marked a significant moment for GAP, demonstrating its ongoing commitment to engaging with the youth and redefining fashion boundaries.
Date: September 23-24, 2023
Venue: Aranya Golden Coast, Qinhuangdao, Hebei Province, China
PICJOY expertly handled the printing services for Gapzine.
Photo by by Hypebeast:
Printing Process Video by PICJOY
Video by GAP:
HypefestAranya 音乐节的「GAP-LLERY」：时尚、文化与音乐的融合
2023年9月23日至24日，在秦皇岛阿那亚黄金海岸举办的 HypefestAranya 音乐节上，GAP 推出了其「GAP-LLERY」展览，展现了该品牌对青年文化和时尚的创新理解。作为标志性的美国时尚品牌，GAP 因其经典的卫衣和卡其裤而闻名，此次展示了时尚、艺术和音乐的融合，与新一代多样化的品味产生共鸣。
此次活动的核心是由 Hypebeast 与 GAP 合作推出的独家 Gapzine。Gapzine 深入探讨了 GAP 的新时尚声明，将当代城市机能与简约美学相结合。它讲述了个性和风格的故事，邀请参观者沉浸在 GAP 不断发展的时尚叙事中。
「GAP-LLERY」为参与者提供了互动体验，将实体装置与数字体验相结合。包括展示了 GAP 的三种新风格方向：复古休闲、城市机能和简约质感。每种风格都反映了 GAP 致力于用现代手法重新诠释经典，迎合时尚爱好者的多样口味。
GAP 与国内时尚巨头 DOE 的合作是活动的亮点，推出了 GAP x DOE 系列，展示了现代潮流与传统美学之间的协同作用。这一合作以「GAP IS FORMLESS」为主题，突出了 GAP 的多样性和适应性，为个人风格和表达提供了新的视角。
除了时尚，这次活动还提供了丰富的文化体验。阿那亚的孤独图书馆，作为沉思生活的象征，为「GAP-LLERY」提供了完美的背景，呼应了 GAP 的个人表达和独立思考的精神。图书馆的宁静环境与充满活力的时尚展览相得益彰，创造了宁静与创意能量的独特并置。
在 HypefestAranya 音乐节上「GAP-LLERY」的时尚、艺术和文化的融合，标志着 GAP 的一个重要时刻，展示了其持续致力于与年轻人接触和重新定义时尚边界的承诺。
时间：2023年9月23-24日
地点：中国河北省秦皇岛市阿那亚黄金海岸
PICJOY 提供了Gapzine的印刷服务